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Case Study

With Falls Digital's Help, Vitamix Successfully Launched First Commercial Audience Targeted Campaign

ABOUT THE CLIENT

Vitamix is a privately owned company that manufactures and sells high-performance commercial blenders to restaurants and personal blending machines directly to consumers. 

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Objective

Announced the launch of the new Commercial section within the Vitamix website by highlighting the new features of the site. Commercial subscribers will be encouraged to start exploring the website to learn more about how Vitamix can help their business.

STRATEGY

Created an email campaign that consists of three emails: Introduction, Cost-Efficiencies and Find a Dealer.  Each email will help educate subscribers about Vitamix Commercial, encourage them to start exploring the new website and how to locate a dealer near them.

RESULTS

  • Launched the first Commercial Vitamix email
  • Created a new email campaign that incorporated the Vitamix Commercial's website branding, feel and tone.

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