Falls Digital partnered with Novik to build a freshly branded launchpad website in time for an upcoming tradeshow.
32.5% increase in total traffic
26% increase in organic traffic
389 leads generated in 20 days
Novik is the premier manufacturer of shake and stone surface materials that offer the ideal balance of performance, appeal and luxury for dealers, builders, architects and designers. Falls Digital partnered with Novik to build a freshly branded launchpad website in time for an upcoming tradeshow that included prioritizing the following key pages:
- Interactive dealer locator map
- Product catalog landing page
- Dealer training program landing page
Falls Digital’s Solution
Falls Digital’s strategy for Novik revolved around the growth-driven design methodology, which began with a launchpad website.
Building the Launchpad Website
Novik had big dreams for their website, but recognized that every journey begins with a single step. With Falls' help, Novik embraced building a launchpad website – a quick solution that bridges the gap between a company’s old website and its future one. Launchpad sites prioritize the most important content and functionality, are optimized for lead generation, require a much lower investment and typically take 8 – 10 weeks to go live.
Falls Digital’s launchpad approach prioritized conversions by placing highly visible calls-to-action on the homepage and internal pages that drove website visitors to download the product catalog and visit the dealer locator map.
Additionally, Falls implemented a redirect plan that ensured organic traffic generated by Novik’s old website pages would be properly redirected to new website pages.
Impact on Client's Business
In just 20 days after Novik’s launchpad website went live:
- total traffic increased by 32.5%
- organic traffic increased by 26%
- 389 leads generated
- 227 from organic traffic, with a 3.4% visit-to-conversion rate
- 117 from direct traffic, with a 3.5% visit-to-conversion rate
- 45 from referral traffic, with a 3.2% visit-to-conversion rate
Additionally, the Dealer Locator call-to-action on the homepage averaged a 1.6% click-through rate, and the product catalog was downloaded 319 times, with a 27.93% landing page visit-to-conversion rate.