<iframe src="//www.googletagmanager.com/ns.html?id=GTM-WQK6MR" height="0" width="0" style="display:none;visibility:hidden">
novik-case-study-hero.jpg

Case Study

Falls Digital launches Novik.com
launchpad site; boosts traffic by 32.5%

HubSpotAward.png

We won an award!

Falls Digital is honored to receive the HubSpot Impact Award for Growth-Driven Design, recognizing our hard work and dedication to the Novik website.

ABOUT THE CLIENT

Novik is the premier manufacturer of shake and stone surface materials that offer the ideal balance of performance, appeal and luxury for dealers, builders, architects and designers. Falls Digital partnered with Novik to build a freshly branded launchpad website in time for an upcoming tradeshow that included prioritizing the following key pages:

  • Interactive dealer locator map
  • Product catalog landing page
  • Dealer training program landing page
32.5% increase in total traffic
26%  increase in organic traffic
389 new leads generated

Services Provided:
Growth-Driven Design

DOWNLOAD CASE STUDY PDF
share this case study:
    

CHALLENGES

  • Novik’s previous website generated a significant amount of organic traffic, and it was critical to maintain the existing level of SEO performance with the new launchpad website.
  • An upcoming tradeshow crunched the project timeline to 6 weeks.
  • Novik, located in Québec, Canada, required both English and French-language pages on their launchpad website.

GOALS

Falls Digital would work with Novik to create and prioritize the following goals:

  • Increase product catalog downloads
  • Drive traffic to the dealer locator map
  • Maintain organic traffic performance
The Old Novik.com

OUR STRATEGY

Falls Digital’s strategy for Novik revolved around the growth-driven design methodology, which began with a launchpad website.

Building the Launchpad Website

Novik had big dreams for their website, but recognized that every journey begins with a single step. With Falls' help, Novik embraced building a launchpad website – a quick solution that bridges the gap between a company’s old website and its future one. Launchpad sites prioritize the most important content and functionality, are optimized for lead generation, require a much lower investment and typically take 8 – 10 weeks to go live.

Falls Digital’s launchpad approach prioritized conversions by placing highly visible calls-to-action on the homepage and internal pages that drove website visitors to download the product catalog and visit the dealer locator map.

Additionally, Falls implemented a redirect plan that ensured organic traffic generated by Novik’s old website pages would be properly redirected to new website pages.

In just 20 days after Novik’s launchpad website went live:

  • total traffic increased by 32.5%
  • organic traffic increased by 26%
  • 389 leads generated
    • 227 from organic traffic, with a 3.4% visit-to-conversion rate
    • 117 from direct traffic, with a 3.5% visit-to-conversion rate
    • 45 from referral traffic, with a 3.2% visit-to-conversion rate

 Additionally, the Dealer Locator call-to-action on the homepage averaged a 1.6% click-through rate, and the product catalog was downloaded 319 times, with a 27.93% landing page visit-to-conversion rate.

 

VISIT THE WEBSITE

NOVIK.COM

MORE CASE STUDIES

Cardinal Commerce

CARDINAL COMMERCE
Website Development, Inbound Marketing

Step2

Step2
Website Development

Krylon

Krylon
Website Development

LET'S WORK TOGETHER

Are you working on something great? We’d love to help make it happen.

GET IN TOUCH