Research Report

A Step-by-Step Approach to Change Management

For Executives and Senior Managers


The cultural dilemma: change or stay the same? 

As business leaders begin evaluating and executing large-scale digital transformation initiatives, cultural challenges are bubbling up to the surface. If your business model fundamentally changes, and the way your business operates day-in and day-out evolves substantially, how will your current culture absorb those changes? Does the culture have to change, too? If yes, how? These are the questions weighing heavily on the minds of today's executives and business managers.

Answer: it's different for every business.

There is no one-size-fits-all answer. Every business is made up of a unique conglomeration of individual contributors, meaning every business has its own special culture. It's a vibe that can be felt upon walking in the door, an attitude passed down from leadership to summer interns. That vibe is your company's alone, and whether you decide to change (or not) depends on your own evaluation of what your company must do to meet the demands of our digital economy.

This research report evaluates two dimensions: working against a culture (i.e., trying to change the culture) or trying to work within the culture (using it to your organization's advantage) when it comes to digital initiatives and corporate transformation. Inside, you will find a step-by-step plan to assess your own company culture and make the final decision on how to move forward into a new digital era.

Table of Contents

  1. Executive Summary
  2. Where We Are Now
  3. Why Are We Here?
  4. Keep the Good Stuff, Shed the Baggage
  5. Careful Management
  6. Show & Tell
  7. Conclusion: To Change or Not to Change?

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