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TRADITIONAL MARKETING DOESN’T WORK LIKE IT ONCE DID.

Marketers and advertisers have long relied on traditional marketing methods, like print mailers, TV commercials and radio advertisements. But buyers today are smarter than ever, and these tactics simply don’t work like they once did.
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DIRECT MAILERS

44% of direct mail is never opened

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TV COMMERCIALS

86% of people skip TV commercials

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COLD CALLING

9/10 people do not respond to cold calls

TRY INBOUND MARKETING INSTEAD

Inbound marketing is a methodology that respects the intelligence of today’s buyers. It’s about using marketing strategies that bring buyers right to you instead of interrupting them in their day-to-day lives, like traditional marketing often does.

HOW IT WORKS

Inbound marketing tools come into play at different points of the marketing and sales funnel to attract strangers to your website content and, over time, transform them into happy promoters of your brand. 

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IS INBOUND MARKETING RIGHT FOR YOU?

Download “Inbound Marketing 101: A Beginner’s Guide” for a crash course on inbound marketing.

GET THE GUIDE

 

INBOUND MARKETING ESSENTIALS

Using a marketing automation platform, inbound marketing leverages the core components below to generate leads and revenue for business online.

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    CONTENT

    Instead of writing about your products and services, create and promote solutions-based content that will actually help your potential buyers solve a problem or overcome a challenge.

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    LIFECYCLE MARKETING

    Understand that a blog subscriber has vastly different needs from you than a lead or existing customer. Be relevant to all contacts in your system, depending on their individual and unique relationship with you.

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    PERSONALIZATION

    Over time, as your contacts interact with your brand, you can use data to provide content that is specific to their interests and needs.

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    MULTI-CHANNEL

    Your contacts are diverse, varied people who likely spend time consuming content across a variety of digital channels. Interact with them where they feel most comfortable.

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    INTEGRATION

    Think of inbound marketing as the digital hub of your lead generation efforts, interacting seamlessly with your website, analytics and CRM to grow revenue for your business online.

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    SALES ALIGNMENT

    Inbound marketing gives your sales team valuable insight into your leads’ objectives and pain points, making the handoff between marketing and sales seamless and effective.

INBOUND MARKETING: A BETTER WAY TO DO BUSINESS ONLINE

Here’s why inbound marketing makes sense for your business:
  • When people have problems, they search for solutions online

  • Your business can offer up those solutions in the form of content

  • People who find your content will learn to trust you over time

  • And ultimately, when it's time to pull the trigger on a purchase, they'll turn to you!

FALLS DIGITAL CAN GET YOU STARTED TODAY

We’re an award-winning, Cleveland-based growth-driven design agency and HubSpot Gold partner with a recognized track record of success. Ready to start an inbound marketing program today?
INBOUND MARKETING

STARTING AT
$4,000 per month

  • Content Creation & Promotion
  • Multi-Channel Strategy
  • Technology Integration
  • Analytics & Reporting
  • Sales Alignment
PRICE YOUR PROJECT