B2B E-COMMERCE IS PROJECTED TO HIT $1.3 TRILLION IN SALES BY 2020.
B2B E-COMMERCE: A BRAVE NEW WORLD
B2B e-Commerce is a young market, but it’s projected to grow rapidly in the next few years. According to Forrester, B2B e-Commerce is projected to hit $1.3 trillion by 2020, and the vast majority of B2B companies who currently have e-Commerce websites are still newbies with lots of room for improvement.
GETTING STARTED WITH B2B E-COMMERCE
B2B e-Commerce platforms maintain many of the tried-and-true online shopping features from the B2C world. However, B2B purchases are often much more complex than B2C, and some extra functionality is necessary to please the B2B buyer.
HOW IT WORKS
B2B buyers are behaving more and more like B2C consumers. They not only prefer to order products online, they expect it.
Customer is end-user
Advanced payment options
Buyer is typically not user
B2B E-COMMERCE SOFTWARE FEATURES
To accommodate these B2B complexities, e-Commerce platforms specifically tailored for the B2B buying experience offer the following features:
RFQ, PO AND INVOICING OPTIONS
MINIMUM ORDER REQUIREMENTS
CUSTOMIZED STORE FRONTS
VENDOR- OR GROUP-SPECIFIC PRICING
QUICK ORDERS & RE-ORDERS
B2B E-COMMERCE: MAKE IT EASIER FOR BUSINESSES TO BUY FROM YOU
Here’s why B2B e-Commerce makes sense for your business:
B2B buyers research before purchasing, just like B2C buyers
B2B buyers prefer shopping online, just like B2C buyers
B2B purchases are often more complex than B2C purchases
It’s critical to support these complexities with a B2B-specific e-Commerce platform
FALLS DIGITAL CAN GET YOU STARTED TODAY
We’re an award-winning, Cleveland-based B2B e-Commerce agency with a recognized track record of success. Ready to build a B2B e-Commerce website?