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B2B E-COMMERCE: A BRAVE NEW WORLD

B2B e-Commerce is a young market, but it’s projected to grow rapidly in the next few years. According to Forrester, B2B e-Commerce is projected to hit $1.3 trillion by 2020, and the vast majority of B2B companies who currently have e-Commerce websites are still newbies with lots of room for improvement.
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GETTING STARTED WITH B2B E-COMMERCE

B2B e-Commerce platforms maintain many of the tried-and-true online shopping features from the B2C world. However, B2B purchases are often much more complex than B2C, and some extra functionality is necessary to please the B2B buyer.

HOW IT WORKS

B2B buyers are behaving more and more like B2C consumers. They not only prefer to order products online, they expect it.

B2C E-COMMERCE

  • Acquisition
  • Same Terms
  • Same Pricing
  • Assortment Same
  • Standard payments
  • Single sales
  • No approvals
  • Customer is end-user

B2B E-COMMERCE

  • Retention
  • Negotiated Terms
  • Negotiated Pricing
  • Segmented assortment
  • Advanced payment options
  • Bulk sales
  • Approval processes
  • Buyer is typically not user

B2B E-COMMERCE SOFTWARE FEATURES

To accommodate these B2B complexities, e-Commerce platforms specifically tailored for the B2B buying experience offer the following features:
  • Portrait Icon

    CUSTOMER LOGIN

  • Money Tag Icon

    BULK DISCOUNTS

  • Portrait Icon

    RFQ, PO AND INVOICING OPTIONS

  • Shoping Cart Icon

    MINIMUM ORDER REQUIREMENTS

  • Storefront Icon

    CUSTOMIZED STORE FRONTS

  • Gate Icon

    VENDOR- OR GROUP-SPECIFIC PRICING

  • Circular Icon

    QUICK ORDERS & RE-ORDERS

  • Users Icon

    MULTI-USER ACCOUNTS

B2B E-COMMERCE: MAKE IT EASIER FOR BUSINESSES TO BUY FROM YOU

Here’s why B2B e-Commerce makes sense for your business:
  • B2B buyers research before purchasing, just like B2C buyers

  • B2B buyers prefer shopping online, just like B2C buyers

  • B2B purchases are often more complex than B2C purchases

  • It’s critical to support these complexities with a B2B-specific e-Commerce platform

FALLS DIGITAL CAN GET YOU STARTED TODAY

We’re an award-winning, Cleveland-based B2B e-Commerce agency with a recognized track record of success. Ready to build a B2B e-Commerce website?
B2B E-COMMERCE
  • Platform Implementation
  • Systems Integration
  • Storefront Design
  • Analytics & Reporting
  • Support
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