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MESSAGES CUSTOMIZED FOR EVERY UNIQUE LEAD.

Marketing automation platforms give you a centralized system to gather lead intelligence and turn that valuable data into personalized marketing messages, addressing your leads’ needs in real time.

OUR MARKETING AUTOMATION SOLUTION

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INBOUND MARKETING

The inbound marketing methodology respects the intelligence of today’s buyers and relies on the distribution of useful, solutions-based content that helps your leads solve their problems.

HOW INBOUND WORKS

FEATURES

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    PROGRESSIVE FORMS

    Capture new information from your leads every time they submit a form on your website so you learn more about them with every interaction.

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    LANDING PAGES

    Build and deploy campaign-specific landing pages with ease so you can direct visitors to highly targeted content when they click through an email or ad.

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    WORKFLOWS

    Set up automated workflows to send timely, relevant emails to your contacts behind the scenes until they’re ready for a phone call from sales.

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    LEAD SCORING

    Help your sales team identify the hottest leads in the system by assigning weighted scores based on a lead’s interactions with your content.

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    LEAD SEGMENTATION

    Send personalized messages to your leads based on their lifecycle stage, content interests, job title or other customized criteria.

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    SALES INTEGRATION

    Integrate your marketing automation platform with your CRM so your sales team can see what their leads are doing, but in the system they know best.

TECHNOLOGY CAPABILITIES

The Falls Digital team can deploy inbound marketing campaigns using any of the following marketing automation platforms:
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We’re proud to be a HubSpot Gold Partner.

INTERESTED IN WORKING TOGETHER?

Drop us a line.