The inbound marketing methodology respects the intelligence of today’s buyers and relies on the distribution of useful, solutions-based content that helps your leads solve their problems.HOW INBOUND WORKS
Capture new information from your leads every time they submit a form on your website so you learn more about them with every interaction.
Build and deploy campaign-specific landing pages with ease so you can direct visitors to highly targeted content when they click through an email or ad.
Set up automated workflows to send timely, relevant emails to your contacts behind the scenes until they’re ready for a phone call from sales.
Help your sales team identify the hottest leads in the system by assigning weighted scores based on a lead’s interactions with your content.
Send personalized messages to your leads based on their lifecycle stage, content interests, job title or other customized criteria.
Integrate your marketing automation platform with your CRM so your sales team can see what their leads are doing, but in the system they know best.