The first step to an effective digital strategy is understanding the current state of your online marketing through research activities like usability studies, website satisfaction surveys and focus groups.
Research results pave the way for strategic planning, which may take the form of digital roadmapping, platform audits, channel analysis or technology stack recommendations.
After executing any strategy, it's critical to measure success and correct course if goals are not met or hypotheses proven. Tools like Google Analytics and HubSpot Reports help determine when a strategy is successful.
A high-level view of your short-term and long-term digital goals, channel strategies and timing in one convenient document.
A thorough inspection of your technology platforms to identify and document areas of concern and improvement recommendations.
Our recommended combination of technologies and platforms to support your digital marketing initiatives.
The creation of foundational reports that roll up into dashboards to measure your business’ key performance indicators.