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IDENTIFY OPPORTUNITIES AND TAKE
CONCRETE STEPS TO ACHIEVE THEM.

Digital strategy is a big, broad term, but it boils down to this: figure out what works and what doesn’t, and then invest accordingly. All in three simple steps:
  • Discovery Icon
  • 1. CONDUCT RESEARCH

    The first step to an effective digital strategy is understanding the current state of your online marketing through research activities like usability studies, website satisfaction surveys and focus groups.

  • Strategy Icon
  • 2. DEVELOP STRATEGIC PLAN

    Research results pave the way for strategic planning, which may take the form of digital roadmapping, platform audits, channel analysis or technology stack recommendations.

  • Execution Plan Icon
  • 3. MEASURE SUCCESS

    After executing any strategy, it's critical to measure success and correct course if goals are not met or hypotheses proven. Tools like Google Analytics and HubSpot Reports help determine when a strategy is successful.

STRATEGY PROJECTS

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DIGITAL ROADMAP

A high-level view of your short-term and long-term digital goals, channel strategies and timing in one convenient document.

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TECHNOLOGY AUDIT

A thorough inspection of your technology platforms to identify and document areas of concern and improvement recommendations.

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TECHNOLOGY STACK

Our recommended combination of technologies and platforms to support your digital marketing initiatives.

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MARKETING ANALYTICS

The creation of foundational reports that roll up into dashboards to measure your business’ key performance indicators.

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