Resources

A collection of resources for executives seeking digital business knowledge and market trends. 
[{id=6188907218, createdAt=1537197434430, 1='{type=string, value=Practical Business Applications for Augmented and Virtual Reality Technology}', 2='{type=string, value=Research Report | Emerging Technologies}', 3='{type=image, value=Image{width=400, height=518, url='https://cdn2.hubspot.net/hubfs/213192/augmented-reality-business-applications_thumb.jpg'}}', 4='{type=string, value=

This research report evaluates the practical applications of virtual and augmented reality technologies from a business perspective. How can these modern, blended technologies work to make a business more profitable? How can they create competitive advantages, increase market share, generate revenue? And — at what cost?

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Inside, you will find a step-by-step plan to assess your own company culture and make the final decision on how to move forward into a new digital era.

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Watch our webinar on-demand as Falls Digital Vice President Tom Bernot and Digital Strategy Director Kristen Erickson explore how digital transformation is impacting the professional services industry.

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Learn why customer journey mapping deserves a separate line item in your marketing budget as you begin planning customer experience improvements for your company.

}', 5='{type=string, value=https://www.fallsdigital.com/customer-journey-map-project-of-year}', 6='{type=image, value=Image{width=5472, height=3648, url='https://cdn2.hubspot.net/hubfs/213192/AdobeStock_149599830.jpeg'}}', 7='{type=string, value=Guide}', 9='{type=list, value=[{id=3, name='Customer Experience'}]}', 10='{type=option, value={id=1, name='Guide'}}', 12='{type=number, value=1534204800000}'}, {id=6029595262, createdAt=1533152931703, 1='{type=string, value=Industry Spotlight: The Digital Opportunity in the Building Products Industry}', 2='{type=string, value=Research Report | Digital Transformation}', 3='{type=image, value=Image{width=400, height=518, url='https://cdn2.hubspot.net/hubfs/213192/building-industry-digital-opportunity_thumb-2.jpg'}}', 4='{type=string, value=

This research report aims to help building product, building material and construction sector business leaders understand the enormity of the digital opportunity within their markets, and provide actionable next steps to move digital initiatives forward. 

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Attorneys need better systems to leverage technology in the billable hour business model. This report aims to explain how law firms are succeeding in executing digital transformation initiatives and offers law firms a blueprint for their own digital overhaul.

}', 5='{type=string, value=https://www.fallsdigital.com/intersection-of-law-and-tech}', 6='{type=image, value=Image{width=1800, height=700, url='https://cdn2.hubspot.net/hubfs/213192/Images/landing_pages/Resource%20Banners/intersection-of-law-and-tech_hero.jpg'}}', 7='{type=string, value=Research Report}', 9='{type=list, value=[{id=1, name='Change Management'}, {id=2, name='Digital Transformation'}, {id=4, name='Technology & Data'}, {id=13, name='Professional Services'}]}', 10='{type=option, value={id=3, name='Research Report'}}', 12='{type=number, value=1534118400000}'}, {id=5919001059, createdAt=1530199591793, name='The B2B e-Commerce Playbook', 1='{type=string, value=The B2B e-Commerce Playbook}', 2='{type=string, value=Guide | Website Development}', 3='{type=image, value=Image{width=275, height=356, url='https://cdn2.hubspot.net/hubfs/213192/social-suggested-images/the-b2b-ecommerce-playbook-cover-1.jpg'}}', 4='{type=string, value=

In the past, the B2B buying process has differed drastically from B2C. In recent years, however, B2B buyers are moving online. Is your business prepared to accept online purchases?

}', 5='{type=string, value=https://www.fallsdigital.com/b2b-ecommerce-playbook}', 6='{type=image, value=Image{width=2200, height=1467, url='https://cdn2.hubspot.net/hubfs/213192/Images/manufacturing-warehouse.jpeg'}}', 7='{type=string, value=Guide}', 9='{type=list, value=[{id=7, name='Website Development'}]}', 10='{type=option, value={id=1, name='Guide'}}', 12='{type=number, value=1534118400000}'}, {id=5932829037, createdAt=1530648930038, 1='{type=string, value=The New CMO: Personality Traits of Influential Marketing Leaders}', 2='{type=string, value=Research Report | Customer Experience}', 3='{type=image, value=Image{width=400, height=518, url='https://cdn2.hubspot.net/hubfs/213192/Images/landing_pages/resource_covers/the-new-cmo_thumb.jpg'}}', 4='{type=string, value=

This research report analyzes the personalities and psychological profiles of some of the world's most influential marketing leaders and CMOs

}', 5='{type=string, value=https://www.fallsdigital.com/the-new-cmo-personality-traits-of-influential-marketing-leaders}', 6='{type=image, value=Image{width=3600, height=2700, url='https://cdn2.hubspot.net/hubfs/213192/AdobeStock_80222134.jpeg'}}', 7='{type=string, value=Research Report}', 9='{type=list, value=[{id=2, name='Digital Transformation'}, {id=8, name='Branding'}]}', 10='{type=option, value={id=3, name='Research Report'}}', 12='{type=number, value=1534118400000}'}, {id=5935823773, createdAt=1530751986401, 1='{type=string, value=Comparing the Top CRMs for Marketers}', 2='{type=string, value=Guide | Marketing Automation}', 3='{type=image, value=Image{width=275, height=356, url='https://cdn2.hubspot.net/hubfs/213192/social-suggested-images/comparing-top-CRMs-for-marketers-1.jpg'}}', 4='{type=string, value=

In organizations where marketing and sales teams align their efforts, CRMs are a useful tool for all stages of the customer journey. We've analyzed some of the top CRMs in the marketplace today.

}', 5='{type=string, value=https://www.fallsdigital.com/comparing-the-top-crms-for-marketers}', 6='{type=image, value=Image{width=5379, height=3581, url='https://cdn2.hubspot.net/hubfs/213192/cacti-close-up-close-up-776656.jpg'}}', 7='{type=string, value=Guide}', 9='{type=list, value=[{id=6, name='Marketing Automation'}]}', 10='{type=option, value={id=1, name='Guide'}}', 11='{type=option, value={id=2, name='HubSpot'}}', 12='{type=number, value=1534118400000}'}, {id=5940890686, createdAt=1530887405890, 1='{type=string, value=The Ultimate HubSpot Cheat Sheet}', 2='{type=string, value=Guide | Marketing Automation}', 3='{type=image, value=Image{width=275, height=356, url='https://cdn2.hubspot.net/hubfs/213192/Images/landing_pages/resource_covers/hubspot-cheat-sheet.jpg'}}', 4='{type=string, value=

You’ve switched to HubSpot, but are you using it to its full potential? We’ve compiled valuable tips and tricks to save time while improving your marketing activities.

}', 5='{type=string, value=https://www.fallsdigital.com/hubspot-cheat-sheet}', 6='{type=image, value=Image{width=1051, height=269, url='https://cdn2.hubspot.net/hubfs/213192/Images/landing_pages/landing_page_backgrounds/lp-header-hubspot.jpg'}}', 7='{type=string, value=Guide}', 9='{type=list, value=[{id=5, name='Content Marketing'}, {id=6, name='Marketing Automation'}]}', 10='{type=option, value={id=1, name='Guide'}}', 11='{type=option, value={id=2, name='HubSpot'}}', 12='{type=number, value=1534118400000}'}, {id=5949117354, createdAt=1531237519292, 1='{type=string, value=Why You Should Hire a Sitecore Agency}', 2='{type=string, value=Guide | Sitecore}', 3='{type=image, value=Image{width=275, height=356, url='https://cdn2.hubspot.net/hubfs/213192/Images/landing_pages/resource_covers/hire-sitecore-agency-cover.jpg'}}', 4='{type=string, value=

Sitecore is incredibly powerful, and you want a seasoned team of .NET developers designing your solution.

}', 5='{type=string, value=https://www.fallsdigital.com/why-you-should-hire-a-sitecore-agency}', 6='{type=image, value=Image{width=2200, height=1469, url='https://cdn2.hubspot.net/hubfs/213192/Images/development-agency.jpeg'}}', 7='{type=string, value=Guide}', 9='{type=list, value=[{id=4, name='Technology & Data'}, {id=7, name='Website Development'}]}', 10='{type=option, value={id=1, name='Guide'}}', 11='{type=option, value={id=1, name='Sitecore'}}', 12='{type=number, value=1534118400000}'}, {id=5955769799, createdAt=1531404374017, 1='{type=string, value=Introduction to Technology Stacks}', 2='{type=string, value=Guide | Technology & Data}', 3='{type=image, value=Image{width=275, height=356, url='https://cdn2.hubspot.net/hubfs/213192/Images/landing_pages/resource_covers/marketing-technology-stacks_thumb.jpg'}}', 4='{type=string, value=

Deciding on the right technology solutions to streamline your business efforts can be painstaking, but doing business with out-of-date or incompatible systems is even more precarious.

}', 5='{type=string, value=https://www.fallsdigital.com/introduction-to-marketing-technology-stacks}', 6='{type=image, value=Image{width=4606, height=3071, url='https://cdn2.hubspot.net/hubfs/213192/alternative-alternative-energy-blue-411592.jpg'}}', 7='{type=string, value=Guide}', 9='{type=list, value=[{id=4, name='Technology & Data'}]}', 10='{type=option, value={id=1, name='Guide'}}', 12='{type=number, value=1534118400000}'}, {id=5975040533, createdAt=1531948095631, 1='{type=string, value=PPC: A Go-To Strategy for Tight Budgets}', 2='{type=string, value=Guide | Digital Advertising}', 3='{type=image, value=Image{width=275, height=356, url='https://cdn2.hubspot.net/hubfs/213192/Images/landing_pages/resource_covers/6-Reasons-PPC.jpg'}}', 4='{type=string, value=

Learn why pay-per-click is a great way for companies with smaller marketing budgets to drive traffic and generate leads with limited resources.

}', 5='{type=string, value=https://www.fallsdigital.com/ppc-a-go-to-strategy-for-tight-budgets-falls-digital}', 6='{type=image, value=Image{width=2000, height=1125, url='https://cdn2.hubspot.net/hubfs/213192/Images/group-using-phones.jpeg'}}', 7='{type=string, value=Guide}', 9='{type=list, value=[{id=9, name='Digital Advertising'}]}', 10='{type=option, value={id=1, name='Guide'}}', 12='{type=number, value=1534118400000}'}, {id=5978657724, createdAt=1532029557452, 1='{type=string, value=Marketing Budget Checklist 2018}', 2='{type=string, value=Guide | Digital Transformation}', 3='{type=image, value=Image{width=275, height=356, url='https://cdn2.hubspot.net/hubfs/213192/Images/landing_pages/resource_covers/marketing-budget-checklist-2018-cover-thumb.jpg'}}', 4='{type=string, value=

Uncover how to determine your ideal marketing budget, align your marketing goals and prioritize your marketing activities to achieve the greatest ROI for your company.

}', 5='{type=string, value=https://www.fallsdigital.com/2018-marketing-budget-checklist}', 6='{type=image, value=Image{width=5222, height=3481, url='https://cdn2.hubspot.net/hubfs/213192/bank-banking-banknotes-210574.jpg'}}', 7='{type=string, value=Guide}', 9='{type=list, value=[{id=2, name='Digital Transformation'}]}', 10='{type=option, value={id=1, name='Guide'}}', 12='{type=number, value=1534118400000}'}, {id=5979028724, createdAt=1532029836501, 1='{type=string, value=There's a Better Way to Build Your Website}', 2='{type=string, value=Guide | Website Development}', 3='{type=image, value=Image{width=275, height=356, url='https://cdn2.hubspot.net/hubfs/213192/social-suggested-images/better-website-design-GDD.jpg'}}', 4='{type=string, value=

Marketers everywhere struggle with completing website redesigns for their companies, which is why we want to share a new, better way to build a website. It's called growth-driven design, and it's revolutionizing the website world.

}', 5='{type=string, value=https://www.fallsdigital.com/theres-a-better-way-to-build-a-website}', 6='{type=image, value=Image{width=1800, height=1200, url='https://cdn2.hubspot.net/hubfs/213192/better-way-to-build-website-672050-edited.jpeg'}}', 7='{type=string, value=Guide}', 9='{type=list, value=[{id=7, name='Website Development'}, {id=12, name='Technology & Software'}]}', 10='{type=option, value={id=1, name='Guide'}}', 12='{type=number, value=1534118400000}'}, {id=5981986890, createdAt=1532108610841, 1='{type=string, value=Content Marketing vs. Inbound Marketing}', 2='{type=string, value=Guide | Content Marketing}', 3='{type=image, value=Image{width=275, height=356, url='https://cdn2.hubspot.net/hubfs/213192/Images/landing_pages/resource_covers/content-vs-inbound-marketing.jpg'}}', 4='{type=string, value=

Marketing professionals across the country have been debating the difference between inbound marketing and content marketing for years. Here at Falls Digital, we think it's time to put the argument to rest. 

}', 5='{type=string, value=https://www.fallsdigital.com/inbound-marketing-vs-content-marketing}', 6='{type=image, value=Image{width=7000, height=2661, url='https://cdn2.hubspot.net/hubfs/213192/Stock%20images/content-marketing.jpeg'}}', 7='{type=string, value=Guide}', 9='{type=list, value=[{id=5, name='Content Marketing'}]}', 10='{type=option, value={id=1, name='Guide'}}', 11='{type=option, value={id=2, name='HubSpot'}}', 12='{type=number, value=1534118400000}'}]

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