Research Report

Practical Business Applications for Augmented and Virtual Reality Technology

For Innovation and Technology Leaders in Business


Telepresence has the potential to change everything — or so we're told.

As businesses across verticals grapple with digital transformation, virtual and augmented realities (AR and VR) are being opined by some as the future. If so much of our world is digital, it makes sense to literally blend digital and physical worlds via reality technologies. But in business, is that practical? To what end? 

Practical AR and VR applications are evolving, but only in select industries.

In many businesses, virtual reality simply isn't practical — at least not yet. But augmented reality, on the other hand, is already being used in a variety of ways. From the factory floor to the operating room, reality technology is being blended with the physical world to augment (hence the name) and extend the skill sets of human beings working to complete discrete tasks. 

This research report evaluates the practical applications of virtual and augmented reality technologies from a business perspective. How can these modern, blended technologies work to make a business more profitable? How can they create competitive advantages, increase market share, generate revenue? And  at what cost?

Table of Contents

  1. Executive Summary
  2. Definitions for 100, Alex
  3. Pokémon Go Meets Business
  4. User-Friendly and Then Some
  5. Question Marks
  6. Conclusion: Mainstream or Not?


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