Inbound marketing tools come into play at different points of the marketing and sales funnel to attract strangers to your website content and, over time, transform them into happy promoters of your brand.
Instead of writing about your products and services, create and promote solutions-based content that will actually help your potential buyers solve a problem or overcome a challenge.
Understand that a blog subscriber has vastly different needs from you than a lead or existing customer. Be relevant to all contacts in your system, depending on their individual and unique relationship with you.
Over time, as your contacts interact with your brand, you can use data to provide content that is specific to their interests and needs.
Your contacts are diverse, varied people who likely spend time consuming content across a variety of digital channels. Interact with them where they feel most comfortable.
Think of inbound marketing as the digital hub of your lead generation efforts, interacting seamlessly with your website, analytics and CRM to grow revenue for your business online.
Inbound marketing gives your sales team valuable insight into your leads’ objectives and pain points, making the handoff between marketing and sales seamless and effective.
$4,000 per month