It’s easy to write off Customer Relationship Management systems (CRMs) as tools used solely by the sales team. After all, they are primarily used to track customers throughout the sales pipeline. However, in companies where the marketing and sales teams align their efforts, CRMs can become useful for all stages of the customer journey.
Since CRMs hit the digital sphere in the early 2000s, they have only expanded and grown. In fact, there are nearly 150 unique platforms to choose from! How can your team decide on the right CRM for your marketing and sales efforts?
We’ve tried to make the selection easier for you by comparing and evaluating our top five CRM choices for marketers. In our downloadable guide, we’ve targeted the following CRMs:
Deciding what CRM to invest in takes hours of research. Let us help you narrow down your choices. Fill out the form to learn more about what CRM is right for your marketing team.