The indirect distribution model is ripe for disruption.

Building & Construction

Tell Us About Your Project

The building & construction industry has been slow to adopt technology.

The idea of digital disruption typically conjures up images of big, recognizable tech companies – the Ubers, Amazons and Googles of the world – not lumberyards, specialty paint suppliers or housewares manufacturers. This can be largely attributed to the supply chain within the building and construction industry, which is often complex and many-sided. Manufacturers, builders, contractors, dealers, distributors, suppliers, and eventually retailers can each be involved in some way before the product makes its way to the end user or application. This outdated business model is being upended by technology; savvy building companies are using digital to their advantage.


Modern building & construction companies are using technology to reinvent the customer journey.

One of the major digital themes for modern, competitive building & construction companies is e-commerce. There is simply no better way to cut down on overhead and infrastructure costs and streamline the customer experience than with a direct-to-consumer sales channel online. Cloud-based building information modeling (BIM) and the use of GPS technology for contractors and construction workers is improving the building process. Meanwhile, influencer marketing is being leveraged by building products companies to participate in conversations with the end user.

Ultimately, the future of this industry lies in digital transformation. Are you ready to seize your growth opportunity?

Our Building & Construction Clients

Tando logo
Novik logo
Kichler logo
Sherwin-Williams logo
Moen logo
Shurtech logo
Associated Materials logo
Azek logo
Donley's logo
Krazy Glue logo
Johnsonite logo

Case Study: Kichler

Kichler, a leading global lighting company, has been shedding light on what matters since 1938. This experience has helped Kichler understand that no matter how easy it is to fall in love with a fixture, it's what happens when the lights come on that's important. Challenged with the inability to connect directly with homeowners due to an indirect distribution model, Kichler came to Falls Digital for a strategic customer experience program.

SEO | e-Commerce | AI

“Alexa, can you add paper towels to my shopping cart?” Voice search, which once seemed like science-fiction, is increasingly becoming a...

Change Management | Organizational Design

Headhunt with us for a minute: You’ve got an open position in your business. You’re ready to list the job description and qualifications....

Customer Obsession | Omnichannel

More than ever before, individual consumers are becoming intimately involved in every stage of home renovation and construction....

Reinvent your supply chain with technology.

Contact Falls Digital