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The indirect distribution model is ripe for disruption.

Building & Construction

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The building & construction industry has been slow to adopt technology.

The idea of digital disruption typically conjures up images of big, recognizable tech companies – the Ubers, Amazons and Googles of the world – not lumberyards, specialty paint suppliers or housewares manufacturers. This can be largely attributed to the supply chain within the building and construction industry, which is often complex and many-sided. Manufacturers, builders, contractors, dealers, distributors, suppliers, and eventually retailers can each be involved in some way before the product makes its way to the end user or application. This outdated business model is being upended by technology; savvy building companies are using digital to their advantage.

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Modern building & construction companies are using technology to reinvent the customer journey.

One of the major digital themes for modern, competitive building & construction companies is e-commerce. There is simply no better way to cut down on overhead and infrastructure costs and streamline the customer experience than with a direct-to-consumer sales channel online. Cloud-based building information modeling (BIM) and the use of GPS technology for contractors and construction workers is improving the building process. Meanwhile, influencer marketing is being leveraged by building products companies to participate in conversations with the end user.

Ultimately, the future of this industry lies in digital transformation. Are you ready to seize your growth opportunity?

Our Building & Construction Clients

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Case Study: Kichler

Kichler, a leading global lighting company, has been shedding light on what matters since 1938. This experience has helped Kichler understand that no matter how easy it is to fall in love with a fixture, it's what happens when the lights come on that's important. Challenged with the inability to connect directly with homeowners due to an indirect distribution model, Kichler came to Falls Digital for a strategic customer experience program.

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Editor's note: This post was originally published in January 2017 and has been updated to be more current and comprehensive.

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