It seems like Facebook policies are always changing. This summer, Facebook updated their rules for cover photos. So what does that mean for you as a business? Well, since the cover photo might be the first thing that a potential lead sees about your brand, it pays to understand the changes. We’ve compiled a quick guide below.
- Follow the Rules: Your organization will probably not be using the cover photo to push the boundaries of good taste, but be careful that your photo doesn’t infringe on anyone else’s copyright. Your company will also want to make sure that your image represents your organization (Facebook forbids companies from using misleading or deceiving images.)
- Pay Close Attention to Design: Facebook gives you 851 x 315 pixels to work with, so make sure your design fits comfortably within those perimeters. Blurry, pixelated designs or odd zooms make your Facebook page look much less polished and credible. Also, it helps to keep in mind that a section of your cover photo will be hidden behind your profile picture, so you’ll want to make sure that your most important information stays visible.
- Understand the Updates: As of July 2013, Facebook has allowed companies to include a call-to-action in the cover photo and to use more than 20% text within the image. Take advantage of these changes!
- Keep Interacting: Include links and appropriate, specific #hashtags (generic #hashtags are frustrating and are unlikely to introduce qualified leads to your content.) #Hashtags can be used to promote special events and live chats.
Download our FREE Inbound 101 Beginner's Guide to learn more about inbound marketing and how it can help you convert visitors into qualified leads!