Marketing to Health Conscious Consumers

January 11, 2019 | Kristen Erickson

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You’ve heard all about the latest health trends. People are obsessing over greek yogurt and quinoa while others are juice cleansing and going paleo. One of the biggest trends in the US today is the healthy eating trend. If you can leverage this trend within your company, you’re bound to gain new followers.

Why is healthy eating cool?

A lot of it has to do with marketing. At this point, everyone has heard about kale. Not that long ago, kale took off in popularity. This did not happen organically. The American Kale Association hired a PR firm to boost their popularity, and the rest is history.

People naturally buy into things that will make them healthier and happier. If you can market your brand as healthy, like kale did, it will be all the rage.

Use these statistics to help you find your target healthy audience:

marketing to health conscious consumers

marketing to health conscious consumers

International Food Information Council Foundation

marketing to health conscious consumersmarketing to health conscious consumersmarketing to health conscious consumersmarketing to health conscious consumers

For more information about reshaping your brand to better target and market to health conscious consumers, contact Falls Digital today.

Topics: Modern Marketing

About the Author
Kristen Erickson

With 10 years of digital strategy and inbound marketing experience, Kristen leads the transformation and customer experience team for Falls Digital. Kristen’s background is rooted in content strategy, buyer persona development and understanding the customer’s touchpoints with a brand—information she uses to develop actionable plans for clients.

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