You’ve heard all about the latest health trends. People are obsessing over greek yogurt and quinoa while others are juice cleansing and going paleo. One of the biggest trends in the US today is the healthy eating trend. If you can leverage this trend within your company, you’re bound to gain new followers.
Why is healthy eating cool?
A lot of it has to do with marketing. At this point, everyone has heard about kale. Not that long ago, kale took off in popularity. This did not happen organically. The American Kale Association hired a PR firm to boost their popularity, and the rest is history.
People naturally buy into things that will make them healthier and happier. If you can market your brand as healthy, like kale did, it will be all the rage.
Use these statistics to help you find your target healthy audience:
For more information about reshaping your brand to better target and market to health conscious consumers, contact Falls Digital today.