Marketing to Health Conscious Consumers

January 11, 2019 | Chris Caputo


You’ve heard all about the latest health trends. People are obsessing over greek yogurt and quinoa while others are juice cleansing and going paleo. One of the biggest trends in the US today is the healthy eating trend. If you can leverage this trend within your company, you’re bound to gain new followers.

Why is healthy eating cool?

A lot of it has to do with marketing. At this point, everyone has heard about kale. Not that long ago, kale took off in popularity. This did not happen organically. The American Kale Association hired a PR firm to boost their popularity, and the rest is history.

People naturally buy into things that will make them healthier and happier. If you can market your brand as healthy, like kale did, it will be all the rage.

Use these statistics to help you find your target healthy audience:

marketing to health conscious consumers

marketing to health conscious consumers

International Food Information Council Foundation

marketing to health conscious consumersmarketing to health conscious consumersmarketing to health conscious consumersmarketing to health conscious consumers

For more information about reshaping your brand to better target and market to health conscious consumers, contact Falls Digital today.

Topics: Modern Marketing

About the Author
Chris Caputo

Chris Caputo is a strategic marketing technologist with over 20 years of BtoB, BtoC and agency experience. An accomplished strategic marketing leader, Chris has extensive experience architecting marketing communication plans, digital marketing roadmaps, user experience planning, and developing digital customer acquisition, conversion and retention strategies. Having led BtoB marketing departments for a variety of companies and digital agencies, Chris has developed a rounded set of skills that include a depth of multiple marketing disciplines (PR, Advertising & Direct Marketing) overlapped with Digital, Print and Broadcast channels.

Subscribe to Falls Digital Insights

Stay up to date with our latest articles, executive interviews, research reports, thought leadership and client success stories for a dose of innovation inspiration.