It is no longer absurd for customers to communicate with your brand solely or primarily through mobile. In fact, 4 out of 5 consumers use smartphones to shop and 50.3% of ecommerce website traffic comes through a mobile device.
Because of this, it is imperative that you make your mobile experience just as, if not more, engaging as your desktop experience.
We tend post our content all over to ensure that it will be seen. Sometimes that means posting on social media, sending an email, or putting it into an app. Regardless of how you distribute content, all of it is housed on Sitecore CMS. This means that it will be optimized no matter what device it is being viewed on.
It’s no secret that a huge part of connecting with your customer through mobile is having an app. Smartphone users spend an average of 2 hours and 16 minutes a day on mobile apps. Sitecore has a tool kit that allows you to build apps for any platform.
Like always with Sitecore, all of the customer information acquired on the app is recorded on your experience database and used to personalize the website experience on any device.
People’s attention spans are not long which means that the time you have with them online is not long. Make it the best that it can possibly be by optimizing to their device. With Sitecore, you don’t even have to think about it. Sitecore knows your customer and knows their device.
Keep the Conversation
Although our customers love accessing our website on their phone, this doesn’t necessarily mean that this is the only way they will access our website. We want people to feel like we know them and they belong on our website. When they switch from their phone to their laptop and have to start all over, they feel like we don’t care and they are the same as any old website visitor.
With Sitecore, when a user switches devices, they are recognized and served to fit exactly where they are in the buyer’s journey. This way, your customer always feels like they belong and are welcomed.
Looking to find out if Sitecore is right for your business? We are Sitecore certifed! One of our expert develpoers would love to help you!