Editor's note: This post was originally published in January 2017 and has been updated to be more current and comprehensive.
Creating a single company website can be a major marketing pain point for most business owners. For enterprise companies operating in different countries or with different brands, multiple websites may need to be launched at once. Managing and maintaining these websites can become a monster of a chore, especially if the websites are built on different platforms. Luckily, there is a content management system (CMS) that can handle the wealth of information that comes with managing multiple websites: HubSpot Enterprise.
The Benefits of HubSpot Enterprise
HubSpot Enterprise is HubSpot’s most robust product offering, giving businesses the advanced tools, training and support needed to build out their marketing processes. The most desirable advantage of Enterprise is the creation and management of multiple domains. Business owners only have to log into a single HubSpot portal to manage all company websites.
Here's an example of a site structure for a company with multiple brands operating in multiple countries:
With unlimited domains offered with HubSpot Enterprise, the possibilities are truly endless! Create new page layouts from scratch using a template builder, or choose from thousands of customizable templates already created from other HubSpot users. Built using responsive design, your website content is mobile-optimized without any extra hassle.
The Downsides to HubSpot Enterprise
Even though HubSpot Enterprise can be used to manage multiple domains and sub-domains, there is still only one primary domain per HubSpot Enterprise account per content type. In some instances, this setup may be clunky. Foe example, when marketing users set up internal workflows, the notification emails from HubSpot will reference the primary domain no matter what the notification encompasses. Depending on who is receiving these emails internally, this could cause some confusion if teams work on certain brands or domains only.
See more information about primary domains on HubSpot here.
Additionally, despite the separation externally of domains and sub-domains, the HubSpot back-end stores all data in a single place. Contacts, emails, and report dashboards will including data from all domains, and there is no simple and straightforward way to separate this information within HubSpot.
It's important to note that HubSpot does not host DNS or provide domain registration and the CMS only offers web hosting. You will still need to register every individual domain name you use with a separate company (like GoDaddy) before hosting your website with HubSpot.
Please contact Falls Digital for further information on HubSpot Enterprise and how our team can help you launch multiple websites.