Developers have been preaching the importance of mobile-compatibility for years, but it’s time that companies take this message to heart. Beginning April 21, 2015, Google will use mobile-friendliness as a key aspect in ranking search results. Google’s Webmaster Central blog explains that “this will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” By prioritizing mobile-friendly pages, Google can help users find results that are both high-quality and compatible with their devices.
Because mobile traffic can account for 25% of all internet usage, Google’s algorithm change is keeping in step with online trends. That doesn’t mean that this decision won’t make waves. The breadth of announcement is likely to affect the organic search landscape as much as the Panda and Penguin algorithm updates. Websites that are currently mobile friendly are in the best position to increase traffic by moving up in Google search rankings. Conversely, websites that are not optimized for mobile can expect to see a dip in their search rankings beginning next month.
At Falls Digital, we recommend that companies immediately work to make their sites mobile-friendly. Google has a few resources to get you started. You might want to begin by testing whether you’re current pages have been effectively optimized for mobile. As you begin to tweak your pages, keep the Google’s guide to mobile-friendly sites bookmarked. The guide has plenty of excellent resources and troubleshooting tips to make your transition to mobile-friendliness as seamless as possible.
For more information on how mobile-friendly responsive design can take your website to the next level, check out our blog post “The Responsive Revolution: How Responsive Design Will Change Mobile Browsing” or contact one of our experts.