Today’s technology is evolving at the speed of light—and we wish we were exaggerating. It seems like every few weeks, there’s a new website upgrade or integration that needs our attention. But this technology isn’t changing just because it can. Every new update we’re presented with is transforming for a specific reason: the customer’s security and experience. And without new, incoming customers, your business will seize to grow. Choosing the right technology solutions for your business is hardly black and white.
Technology upgrades and maintenance can be expensive pain points for many expanding businesses. However, the investment is more than well-worth the cost. Adweek reports that 81% of people conduct online research before making a purchase. Even if the initial purchase is not made digitally, individuals are searching online first. Although great businesses are built on great products, technology is increasingly the underlying driver of a company’s success, regardless of the industry or marketplace. If your potential customers are driven away by a poor user experience online, or if they can’t even find you, your business will take the hit.
So how do you decide what technology is the perfect fit for your business? Unfortunately, this answer isn’t ever black or white. Many companies choose to get a little outside help from a digital marketing agency to develop a digital strategy and technology stack. For starters, it can help to ask yourself these questions about your business online:
- What are my customers looking for?
More often than not, your potential customers start their online search looking for an answer to a problem. Be the solution they are looking for by providing relevant content online and by utilizing significant SEO practices to get customers to your business first. One example is sharing content offers through inbound marketing.
- How do I measure success?
Is your business currently tracking and evaluating how your marketing efforts are performing online? If the answer is no, it’s time to start taking accountability for your digital strategy. Consider using Google Analytics to measure your company’s rate of success and return on investment (ROI).
- What can we do to help our employees?
A little added technology can take productivity a long way. User-friendly software systems can allow your internal team to complete work in a timelier matter and increase collaboration. Ask your sales team if a new CRM would help them close more leads.
- Is my website out-of-date?
You most likely already know the answer to this question. If your website was last redesigned three or more years ago, in the development world, it is considered outdated. In order to keep customers coming back for more, a clear, user-friendly website is better than your best salesperson. It might be time to start evaluating your website options; we promise that it is worth the expense.
There is no shame is looking for external help to get your business set-up properly online. After all, 87% of Americans use the internet daily. Put your company’s best digital foot forward and contact Falls Digital for aid in choosing the right technology solutions to grow your business. We live for this stuff!