Marketing & Sales

Despite their differences, marketing and sales teams come together under one single business goal: growth. Technology has enabled these teams to unite to cohesively support business objectives such as lead generation, CX integration and ultimately— purchases.

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Digital Advertising Trends in 2019: A Forecast
Digital Advertising | GDPR | Modern Marketing

Anyone deeply involved with the digital realm - which is the majority of us - knows that the world of technology is constantly...

HubSpot Content Strategy Tool: A Step-by-Step Walkthrough
HubSpot | Content Marketing | SEO

Search engine algorithms are always changing—keeping content marketers on their toes. While most algorithm updates tend to be...

Storing Your Content in SharePoint is the
SharePoint | Content Marketing | AI

Managing collaborative content is no small task, especially when it comes to developing an optimized final product. Details...

Mobile-First Advertising: How to Thrive in the Digital Game
Customer Experience | Modern Marketing | Digital Advertising

Life revolves around smartphones. And since our world is increasingly defined in terms of handheld device capability, it...

Paid Search: PPC, SEM, CPC, CPM—What does it all mean?
Digital Advertising

Editor's note: This post was originally published in June 2015 and has been updated to be more current and comprehensive. As...

A Deep Dive into Salesforce Sales Analytics
Salesforce | CRM | Lead Generation

People have always said that “sales is a science.” In fact, sales professionals understood this in managing their sales...

HubSpot vs. Pardot: How these B2B Marketing Automation Platforms Stack Up
B2B | Marketing Automation | HubSpot | Salesforce

With increasing global competition and the need to effectively market a company’s brand, image, and products, there has been a...

Building a B2B Digital Advertising Strategy
Digital Advertising | B2B

Editor's note: This post was originally published in August 2017 and has been updated to be more current and comprehensive....

HubSpot Enterprise: Creating Multiple Websites
HubSpot | Website Development | Inbound Marketing

Editor's note: This post was originally published in January 2017 and has been updated to be more current and comprehensive....

Common Patient Intake Challenges Facing Healthcare Organizations
Marketing Automation | Technology and Data | Healthcare

For many healthcare providers, managing the patient intake process can be a major challenge. Whether your specialty has a long...

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