Collaboration, Relationship & Retention: Digital Trends in Professional Services
Join our webinar on Wednesday, Sept. 12 at 1 PM ET as Falls Digital Vice President Tom Bernot and Digital Strategy Director Kristen Erickson will explore how digital transformation is impacting the professional services industry.
Falls Digital is a transformation agency located in Cleveland, Ohio. We partner with our clients to provide a comprehensive range of services at all phases of your digital initiative: ideation and visioning; planning, prioritization and resource allocation; and finally, execution and implementation.
We strive to make people’s lives better, and people are happier when they have simple and positive experiences with your brand. If your customers are consistently satisfied by their interactions with your business, you’ve won. Technology evolves, platforms change, and trends come and go, but people will always be our “why.”
Digital technology can make a powerful impact on your business. When applied strategically, it leads to satisfied customers, an empowered workforce and automated operations and processes – which will drive sales, innovation, and ultimately growth for your organization.
Chairman and CEO
Rob Falls is the founder, president and CEO of Falls Communications, Falls Digital’s parent company. The firm has grown to be one of the largest in the Midwest, providing its clients with local, national and global reach. He is the chairman and CEO of Falls Digital, a board member for The City Club of Cleveland, Destination Cleveland, The Greater Cleveland Film Commission and the Rock & Roll Hall of Fame. With Rob at the helm, the firm has won more than 200 awards for its communications expertise.
President and COO
Chris is a strategic marketing technologist with more than 20 years of B2B, B2C and agency experience. An accomplished strategic marketing leader, Chris has extensive experience developing marketing communication plans, digital marketing roadmaps and user experience planning, as well as designing digital customer acquisition, conversion and retention strategies. Chris has worked with some of the largest corporations in Northeast Ohio, including American Greetings, Sherwin Williams, GE Lighting and Step2.
Tom has enjoyed an extensive career on both the corporate and agency side. A proven leader and key member of the Falls Digital executive team, Tom brings 20+ years of experience in the consumer products, manufacturing, distribution and professional service sectors to the agency. Tom’s role at Falls Digital provides him the opportunity to help world-class organizations apply digital transformation strategies to drive business growth and market advancement.
Director of Agency Operations
Amy has been with Falls Digital since its inception in 2010. Starting as a Project Manager, Amy quickly proved she was an asset to the team and worked her way up quickly to her current position as Director of Agency Operations. Amy has eight years of project management experience under her belt, with 75% of that time dedicated to change management, web development, systems integration, and web application initiatives. In her role, Amy is responsible for maintaining operational standards, implementing processes, evaluating tools and managing staff.
Key Account Experience
Cleveland Clinic, CardinalCommerce, Krylon, Park Place Technologies
Director of Technology
Mike is a Microsoft Certified .NET developer with 12 years of professional experience. He has experience working with a variety of content management systems, freestanding web applications and services. Mike heads the Falls Digital development team and leads technology stack strategies and systems integrations for our clients.
Key Account Experience
Cleveland Clinic, Sterling Jewelers, Things Remembered, Steris
Director of Digital Strategy
With 10 years of digital strategy and inbound marketing experience, Kristen leads the transformation and customer experience team for Falls Digital. Kristen’s background is rooted in content strategy, buyer persona development and understanding the customer’s touchpoints with a brand, information she uses to develop actionable plans for clients.
Director of Finance
Patricia is a certified public accountant with 20+ years of experience in finance, accounting and operations across a variety of industries. Patricia manages the agency’s operational finances and acts as a strategic business advisor for other members of the leadership team, ensuring the agency thrives from an economic perspective.
Director of Account Service
Wendy has almost 20 years of corporate and agency experience in account management, digital marketing, and user-centric solutions within the nonprofit, B2B and B2C space. In her role as Director of Account Service, Wendy has had the opportunity to map out strategies for growth by applying digital best practices to help our clients drive sales, conversion, and adoption through different entry points within the digital cycle.
We believe that complacency is a death knell, and the status quo was designed to be disrupted. Our staff understands that no idea is a bad idea, and outcomes matter most of all. Curiosity, continuous improvement and a meticulous attention to detail are the three key characteristics that define our people and our culture above all else.
No matter how digital our world becomes, human beings are still at the center of technology. They are the inventors, users and benefactors. Falls Digital focuses on the people: the experience of our clients’ customers, the marketers and sales teams who use our solutions to grow their businesses, and our employees who seek career contentment and achievement.
In the current climate of process evolution and digital disruption, it’s critical that our workforce maintains a high level of curiosity and inventiveness. We encourage creativity and divergent thinking, always striving to push ourselves out of our comfort zone. We believe the fuel of innovation is seeking out new trends, technologies, and ideas, and staying cognizant of current methodologies and events to keep us fresh and effective.
Action is a result of thought and energy. Collectively, we are careful not to confuse effort with results. We are focused on outcomes and expect our staff to have an inner core that drives them to succeed in everything they do. We appreciate a strong spirit in our team as it reflects emotional intelligence and maturity. Being rooted in strong process is a cornerstone of knowing how to do something correctly.
We drive success for our clients because of our people. We welcome diverse perspectives, embolden top talent and cultivate an unrelenting desire to learn and grow. A career at Falls Digital means challenging the status quo and becoming a digital visionary. If you fit that mold, apply to one of our open positions below.
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Falls Communications, Falls Digital’s sister company, was founded in 1989 by Robert Falls. The agency grew to be Northeast Ohio’s largest PR firm, winning more than 200 awards along the way for its communications and public relations expertise. Falls Digital was added in 2010 to support our clients’ rapidly growing need to meet the demands of web-driven consumer behavior. From 2010 to 2017, our main services included website development, marketing automation and digital advertising.
Today, Falls Digital’s services have widened once more as our clients contend with a new kind of digital revolution, this one powerful enough to defy industry logic and propel businesses ahead of the pack at lightning speed. We added four new services to help our clients evolve and stay relevant: digital transformation, customer experience, technology & data, and change management.