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city-lights

Reimagine your business with digital at the core.

As you stand at the intersection of convention and transformation, consider the following question: will you be a leader, or will you be a follower?

An Introduction to Technology Stacks

Too often, organizational technology stacks are determined haphazardly. As requirements are discovered, new technologies or applications are bolted on to existing legacy systems to achieve a quick result. This approach may work in the short-term, but CIOs and technology leaders today need to play the long game.

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Insights

CX is the Key to Growth for B2B Manufacturers
Customer Obsession | B2B Manufacturing | Digital Disruption
CX is the Key to Growth for B2B Manufacturers ⟶

When asked to describe which brands they’re loyal to and why, these Reddit users rattled off story after story of exceptional..

6 Digital Innovations Transforming Healthcare Facilities
Digital Transformation | Technology and Data | Customer Experience
6 Digital Innovations Transforming Healthcare Facilities ⟶

The most successful healthcare organizations today are the ones fully embracing digital technology. Statistics show that..

Pairing Transparency with Corporate Responsibility is an Effective Brand Strategy
Modern Marketing | Customer Obsession | Brand Messaging
Pairing Transparency with Corporate Responsibility is an Effective Brand Strategy ⟶

The customer-brand relationship is more complicated than ever before. A transaction used to be simple: a brief exchange of..

Digital Transformation

Digital transformation is a prime opportunity for businesses seeking modernization in today’s digital economy. Technology can automate manual processes, engage customers and employees, attract top talent, and drive unprecedented growth in new channels, industries and markets. Invest today in your company’s longevity.

  • Benchmarking & Analytics
  • Visioning Session
  • Digital Maturity Model
  • Market Research
  • Digital Roadmap
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Customer Experience

Digital transformation is a requirement for today’s businesses for one primary reason: customer expectations are increasing at an unprecedented rate. The experience you offer all customers, including your workforce, is the driving motivation for digital transformation efforts. The customer experience is your north star.

  • Customer Journey Mapping
  • UX Strategy
  • User Testing
  • Omnichannel Strategy
  • Customer Research
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Technology & Data

A large-scale technology implementation, from custom applications and integrations to replacing legacy systems, requires big picture thinking. Lean on our technology and data experts to implement best-in-class solutions that support your transformation and modernization initiatives.

  • Business Intelligence
  • Technology Modernization
  • System Integration
  • Cloud Infrastructure
  • Database Architecture
  • Digital Engineering
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Change Management

A digital transformation initiative often garners initial support, but progress wanes with time as change fatigue settles in. A change management program is a critical factor for digital transformation success, ensuring that goals are clear and realistic, progress is measurable, and top performers are empowered to drive initiatives through to completion.

  • Process Automation
  • Digital Transformation Office (DTO)
  • Risk Management
  • Project Management
  • Digital Talent Reinvention
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Content Marketing

Marketers have long heard that “content is king” and the data is there to prove it. Conversion rates are six times higher for brands using content marketing versus those that aren’t. With a comprehensive content strategy in place, businesses are positioned to drive holistic business growth by creating and promoting optimized, solutions-based content.

  • Content Creation
  • Inbound Marketing
  • Social Media
  • Blogging
  • SEO
  • Influencer Marketing
  • Email Marketing
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Website Development

Today’s businesses need websites that offer more than pretty pictures. Build a website that acts as your brand’s digital base camp, anchoring and supporting your overarching business goals. We specialize in the growth-driven design methodology to deliver quick foundational solutions that can scale up over time.

  • Information Architecture
  • Sitemaps & Wireframes
  • Interactive Design
  • Ecommerce
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Marketing Automation

Lead management, from attracting and converting a stranger to nurturing and closing a deal, can be scaled and streamlined with a marketing automation program. A platform like HubSpot or Marketo gives you a centralized system to gather lead intelligence, send personalized messages, integrate digital content channels, and give your leads exactly what they want when they want it.

  • Data Personalization
  • Landing Pages
  • Smart Forms
  • Automated Workflows
  • Lead Scoring & Segmentation
  • Sales Integration
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Branding

Good branding isn’t built on design and style alone. Today’s most beloved brands are hallmarked by exceptional customer experience, public perception and innovative influence. An authentic brand identity unleashes the power of emotional connection in a way that forges loyalty—eclipsing price, features and benefits.

  • Visual Identity
  • Brand Messaging
  • Logo Design
  • Interactive Style Guide
  • Brand Architecture
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Digital Advertisement

Advertising online is one of the fastest ways to grow your brand and acquire new customers. In today’s culture of high customer expectations, advertising gives brands a unique channel to stay top-of-mind and serve remarkably personalized experiences to their audience. Place ads where your target buyers spend the most time online: social media, search engines and their favorite websites.

  • Paid Search
  • Behavioral
  • Contextual
  • Local and Microlocal
  • Media Buying and Planning
  • Remarketing
  • Paid Social
  • Pre-Roll & Video
  • Programmatic
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Work at Falls Digital